projects

Ecocare 

Ecocare Pest Control wanted to move beyond the noise of their usual branding (the standard footage of technicians and trucks) and find a more memorable way to connect with audiences. We reimagined their message through storytelling, introducing a crass character in a comic scenario that brought fresh personality to the brand without losing its trusted tone.

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I handled the 3D modeling and animation in Blender, and edited the final spot, which went on to win an Emmy for Best Commercial Spot (2023).

Positively Portland #1

KOIN 6 launched Positively Portland as a brand campaign to strengthen the station's image as a member of the community, with notable locals sharing what makes Portland, Oregon, worth celebrating. In this spot, Portland native and former Oregon Ducks and NFL quarterback Joey Harrington talks about his love for the city's culture and landscape. We filmed him in the Arlene Schnitzer Concert Hall, and I kept the look cinematic throughout, framing each shot to carry the grandness of the historic venue. The spot has aired hundreds of times on KOIN and has drawn a number of local sponsors, turning a community image campaign into a revenue driver for the station.

Positively Portland #2

The second spot in KOIN 6's Positively Portland campaign features local artist Mike Bennett celebrating the way Portland lets people be their own weird selves. Like the first installment, it was filmed in the Arlene Schnitzer Concert Hall with the same cinematic approach, using the venue's grandeur as a backdrop. For the b-roll, I spent time out in the community tracking down the unique people and events that capture the city's personality, giving the spot a sense of place that goes beyond the interview. The spot has aired on KOIN alongside the rest of the campaign and has also been sold to local sponsors.

North American Bigfoot Center

The North American Bigfoot Center wanted a spot that would attract locals and a younger audience. I developed a concept that leaned into the mystery of Sasquatch and the misty forests of the Pacific Northwest; blending the intrigue of The X-Files with the tone of a nature documentary to create something atmospheric, playful, and distinctly regional.

Power Northwest - Stone Age

Power Northwest wanted a fresh, humorous spot for television and web. After a series of concept brainstorms and pitches, we landed on a playful idea: a modern family living as though they were in the Paleolithic era to conserve energy. Using carefully designed practical lighting and subtle post-production, I created believable fire effects that helped sell the world. The result was a moody, tongue-in-cheek spot that connected with audiences and drove a measurable lift in calls and web traffic.

Sunshine Division

Sunshine Division wanted to modernize its call for donations. The brief centered on creating an “app-like” feel that reflected efficiency, convenience, and ease of use. Using a bright color palette, vertical flow, and simplified, icon-driven graphics, the spot marked a clear departure from past campaigns and helped drive increased donations during the 2024 Thanksgiving fundraising period.

Portland Roofing Co

Portland Roofing Company wanted to break free from the industry’s standard visual formula. We proposed a new approach: letting the houses do the talking. The fully animated CGI spot delivered a playful, memorable idea that helped the brand stand apart from its competitors.

The News Brothers

Created to promote the 2026 Waterfront Blues Festival, the spot featured KOIN 6 on-air talent stepping into the iconic “News Brothers” roles as the real duo retired. I served as director of photography, designing the blocking and lighting to support comedic timing, live performances, and the seamless handoff between talent, all while keeping the shoot efficient and dynamic.

Polestar 

Portland’s Polestar dealer wanted a spot that reflected the brand’s sleek, minimalist design language while staying grounded in the local community. Using a mix of guerrilla-shot footage and factory-provided assets, I emulated Polestar’s corporate advertising style to maintain brand consistency while giving the piece a distinctly local feel.

Portland Music Company

Portland Music Company set out to drive traffic to its brick-and-mortar locations with a series of commercials. Built around real employees (not actors) and the joy of musicians finding the right instrument, the spots balanced an authentic, documentary feel with brand polish, all under a fast production turnaround.